Cherry leads research and development in auto industry of China by Muhammad Zamir Assadi

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Wuhu , May 29 : In an attempt to provide the cheap and luxury drive to the South Asian people, the leading automobile manufacturer of China Cherry international may plan for new vehicles accessible to middle class people in the region.

Executive vice president Cherry international Du Weiqiang briefed the visiting journalists of South Asian and South East Asian countries about the achievements since the launch of company and the new plans for international market.

Du Weiqiang told that Cherry international is the self owned auto brand developed through independent innovation after the country’s reform and opening up policies.

For 18 years Cherry has been sticking to independent innovation and has established a complete system of technology and product development.

It has established number of house hold brands such as ARRIZO, TIGGO, Fulwin, QQ and Easter exported cars to more than 80 countries and regions, said Weiqiang.

To date, the sales volume of Cherry has reached 6 million cars including more than 1.25 million ones for export while both the sales volume and export volume rank the first place among all manufactures of passengers’ vehicles in China, he told.

So far Cherry has established three manufacturing bases of passenger vehicles in Wuhu, Dalian and Erdos with the annual capacity of 900,000 vehicles, 900,000 engines and 800,000 transmissions.

He said that in addition, Cherry has established joint ventures which are QOROS and Cherry jaguar Landrover respectively with the manufacturing base set in Changshu, Jiangsu and with the annual capacity of 150,000 and 130,000 cars respectively.

Cherry is the first Chinese brand that has independent R&D and independent production of small and large displacement diesel engine.

Cherry has been planning to build power train plant in Brazil while the other assembly line for engines in Ukraine was operational providing the spare parts.

The record of Cherry international was to produce four million engines by March, 2013 since its launch, told Weiqiang.

In the 20 years of its launch Cherry followed a track of independent innovation by which it mastered the core technology in line with the international brands.

Weiqiang said that it is China’s first auto mobile enterprise to export finished vehicles, CKD parts and components, engines and finished vehicles manufacturing technologies and equipment to foreign markets and now, the products of Cherry automobile have been exported to more than 80 countries and regions.

He also told that Cherry auto mobile has launched joint ventures with 60 fortune 500 enterprises. For example, Cherry auto mobile and Israel Corporation established the joint venture Qoros automotive co. for business concerning finished vehicles and established a new mode for the development of domestic auto industry.